Privacy Policy

Information we collect

When you complete the quiz we collect your first and last name, mobile phone number, and email address; the quiz answers you select (such as your goal, service status, timeline, home-buying stage, home price range, and self-described credit range); the Texas city or ZIP code you enter; and page and technical information such as the landing page URL, referring page, campaign parameters (UTM source, medium, campaign, content, and term), the Facebook Click ID (fbclid), and similar advertising-attribution identifiers. We do not ask for your Social Security number, date of birth, income documents, or account balances on this page.

How we use information

We use your information to respond to your inquiry and contact you about it, to help determine which mortgage options may be relevant to your goals, to store and manage your inquiry for lead follow-up in our customer relationship management system, for security and operational purposes, and for analytics and advertising measurement relating to the campaign that brought you here.

Storage and sharing

Submissions are stored and processed in HighLevel, our customer relationship management platform, and are made available to the licensed loan officer handling your inquiry and to service providers who support our operations. Limited attribution and conversion-matching information may be shared with advertising and analytics providers such as Meta so we can measure campaign performance. We do not send your quiz answers or other mortgage-related financial details to advertising platforms.

We do not sell your personal information for money. Sharing is limited to service providers and measurement partners as described above, and to disclosures required by law.

Calls, texts, and email

If you check the consent box and submit the form, we may contact you by phone call, text message (SMS), and email about your mortgage inquiry, including with automated technology. Message frequency may vary and message and data rates may apply. Reply STOP to opt out of text messages and HELP for help. Consent to marketing communications is not a condition of applying for or obtaining credit. Opting out of marketing messages does not necessarily stop communications needed to service or complete a transaction you have requested, where permitted by law.

Your choices and rights

Subject to applicable law, you may request reasonable access to the information you submitted, ask us to correct it, ask us to delete it, or ask us to stop contacting you. We will respond to verified requests as required by applicable law. We use reasonable administrative and technical safeguards to protect the information you submit, though no method of transmission or storage can be guaranteed to be completely secure.

Contact us

For privacy questions or requests, email customer@loanfactory.com or call 660-333-3333. Licensing can be verified through NMLS Consumer Access. See also the Texas disclosures and our Terms of Use.